Issue addressed “The real value of our web site to our audience is its content. Does our audience think our content too wordy, too simplistic, too complicated, irrelevant, or are there topics that are missing?”

Your challenge: Deliver compelling content on your site

Users want value on a web site, and on most sites that value is the available content. In this respect, the attribute of usability involves the ease of getting at that value. Content is king, and usability is its servant.

For example, on a(n):

• Equity brokerage site content issues include all of the various types and detail of the market analysis and stock information that is available, including chart formats, and timeliness and detail of the information.
• Financial planning site, content can include the types of calculators and planning wizards that are available to produce personally relevant information.
• Shopping site, content issues may involve the quality and detail of the product pictures, the ability to compare products (including competitor's products) on relevant attributes, or the detail provided about the company’s return policy.
• News site, content refers to all of the various topics that are included in the site, and the general quality of that information.

My solution for your project

You already have experts to advise you on effective content for your site. My web content check-up is not another opinion. It uses scientific psychological research methods to determine, with members of your target market:

• content that should be included on your site or planned site
• content that should be delivered in a different (e.g., html vs. pdf) or additional format
  
• content that is missing
• issues regarding freshness, staleness and archived content
• content that should be featured
• content that should be improved, and how it needs to be improved
  
• content that should be removed
  
• content that should be personalized

The data are analyzed with psychometric and statistical rigor. This ensures that you will know, with confidence, where to focus your resources to deliver the value that draws visitors and keeps them coming back to your site.

The primary focus of the check-up is on determing the optimal content for your target market. The check-up can be combined with usability lab testing or user-centered design reviews to assess interactive concerns, such as whether the content is easy to find, or easy to work with.

Last update: May 07, 2002
(c) 2002 Don Hameluck Usability Consulting Inc.

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