Statistical
Analysis and Research Design
Issue addressed
"We're investing a lot in this project. We need to base our decisions on some solid numbers.”
Your challenge: Base your decisions on quality data
Product development is expensive: you should be basing your design and development decisions on solid information. It's easy to collect bad information. It's easy to draw erroneous conclusions from data, even from good data!
Why not spend your research budget on quality research?
I am a Ph.D. professional with over 20 years of consulting and university teaching experience in psychological research design and univariate and multivariate statistical analysis.
I apply my knowledge to ensure that the usability and user-centered design information used in your project is useful, accurate, and complete, and are analyzed to ensure that the full and complete story emerges to best inform your project and product decisions.
If your project decisions are based on numbers, and you're not using inferential statistics, then you don't have the full story!
I can also provide my expertise in research design and statistics in any of your projects that require high-quality human-research. This includes:
- behavioral and psychophysiological laboratory research
- focus groups
- questionnaire and survey design
- advanced statistical analysis of existing datasets
Last update: May 07, 2002
(c) 2002 Don Hameluck Usability Consulting Inc.
